A clothing site called Ivy & Cole Charleston has recently appeared online, promoting a huge “Black Friday Moving Sale” with discounts as high as 70% off.
The store showcases stylish coats, sweaters, and jackets for both men and women, all marked down from surprisingly high original prices.
Because the deals seem too good to be true, many shoppers are now asking the same question: Is Ivy & Cole Charleston a real boutique, or could it be a risky online store?
First Look at the Website
At first glance, the website feels polished and professional. It talks about:
- “Timeless Southern elegance”
- Free UPS shipping
- 24/7 customer support
- A 30-day money-back guarantee
The site also shows over 2,400 customer reviews and lists a physical address at 328 King St, Charleston, SC. On the surface, everything looks trustworthy.
But once the investigation goes deeper, the story begins to shift.
Red Flags and Inconsistencies
1. A New Website Claiming a 25-Year History
The biggest issue is the domain age.
IvyColeCharleston.com was created on October 4, 2025. Despite this, the site claims the boutique has existed “since 1998.”
A shop that has supposedly operated for over two decades suddenly launching a brand-new website just weeks before a major sale is suspicious.
2. Extreme Discounts Everywhere
Most items show huge price drops — coats listed at $264 now selling for $79, or $299 down to $89.
These “massive markdowns” are common on low-cost reseller and dropshipping sites. Real boutique stores rarely reduce prices this aggressively across the entire catalog.
3. Almost Everything Is Sold Out
For a store advertising a moving sale, it’s unusual that many items are already marked as “sold out.”
This often happens on websites that use pre-made templates or copied catalog listings rather than real in-stock inventory.
4. No Proof of Customer Reviews
The website claims 4.7 stars with more than 2,400 reviews, but there is:
- No section displaying the reviews
- No third-party rating system
- No verified customer feedback anywhere online
If thousands of customers really existed, reviews would appear on platforms like Google, Facebook, or Trustpilot. But none are found.
5. Limited Contact Details
While the site lists an email and store hours, it does not provide:
- A phone number
- Social media accounts
- Confirmed business registration information
The address shown may be real, but there is no proof the boutique actually operates from that location.
Final Verdict
Ivy & Cole Charleston tries to appear like a long-running, elegant boutique, but the deeper details raise serious doubts.
A brand-new domain claiming a decades-old history, missing reviews, missing contact proof, heavy discounts, and unclear store verification all make this website risky to trust.
Shoppers should be careful, double-check everything, and avoid rushing into purchases based solely on big sales.